Amarok/Archives/Campaign:2.0/Analysis
Core Competence
- good and fast support
- wiki
- #amarok, #amarok.de, #amarok.es
- forum
- [email protected]
- contextual information
- last.fm related songs
- last.fm+wikipedia related artists
- artist/album/song information
- lyrics fetching
- playcount
- score & rating
- easy access to collection
- sorting
- search
- quick and dirty search
- advanced search
- podcast support
- the "amarok-feeling" (as a result of the stuff mentioned above)
- amarok makes you love your music
- amarok literally makes you rediscover your music
- using amarok you confess that music is an important part of you life
Competition
Linux
Banshee
- (+) development supported by novell
- (+) extendable plugin system
- (-) slow startup due to mono
- (-) high memory usage
Rhythmbox
- (+) easy playlist creation
- (+) podcast support
- (+) default gnome player
- (-) awful interface (messy navigation)
- (-) problems with importing various tracks
- (-) crashing a lot
XMMS
- (+) winamp clone (first choice for switchers who used winamp)
- (-) not very handy GTK1 file selector
- (-) crappy GUI
- (-) no music library at all
- (-) no podcast support
- (-) loosing market segments to other linux players
Mac
iTunes
- (+) podcast subscription (ilife-people love podcasts and they get them automatically downloaded; but do amarok users love them too? Are podcasts even more important?)
- (+) music library
- (+) well integrated with iPod
- (+) well integrated with iTunes store
- (+) lovely album view
- (+) iTunes music sharing
- (+) bundled with mac
- (+) used by every proper iPod user
- (+) smooth interface
- (+) bloody easy&fast search
- (+) relatively large navigation buttons
- (±) available for win and mac (not linux though)
- (-) no plugin support
- (-) only supports some formats out of box (MP3, AAC, WMA)
- (-) no button shortcuts (at least not on win?)
- (-) not working on Windows Vista
- (-) no queuing system (only playlists and party shuffle)
Windows
Foobar2000
- (+) tabbed playlists
- (+) small and fast
- (±) extensible through plugins (not that much available/useful)
- (-) crappy GUI
iTunes
see mac
Real Player One (>26 million)
- (+) kicking ass streaming support
- (-) very very very commercial
- (+) Support for large number of media file formats "out of the box"
Winamp (>5 million)
- (+) easy to use
- (+) memory saving
- (+) supports almost every audio format (even vorbis)
- (+) big list of awesome vis
- (+) themable
- (+) good streaming support
- (+) extendable plugin system
- (+) generic mobile player support
- (+) supported by IM's for what-I-am-listening-to feature
- (-) music library is bascially ... shit
- (-) even modern themes don't look that good
- (-) no handy queuing
- (-) xmms-like multi window system is harder to use
- (-) button-size competes with Planck-Scale (veeery small)
Windows Media Player (>45 million)
- (+) bundled with windows (windows == biggest market share == big plus for wmp)
- (+) appeals well integrated into windows
- (+) playback from within IE (ActiveX) and MFF (plugin)
- (+) generic mobile player support
- (±) rips by default to WMA
- (-) only supports MP3 and WMA out of the box
Target Groups
Users
- Age: 14-(about)35
- everyone who's listening and/or buying music on the PC
- using mobile players
- is interested in contextual information on his music
Needs & Views
- the interface has to be bloody easy to use (self-explaning)
- easy and fast playlist creation
- easy and good looking collection management
- search feature for fast access to a certain song
- ability to obtain statistics about the listening behaviour
- easy ripping
- easy extendable with all kind of plugins
- hell good looking interface or the possability to make it be good looking (themability)
- low memory usage (for gamers)
- easy device/media-player integration
- I-wanna-show-what-music-I-am-listening-to feature for instant messengers (Needed: Plugins for messengers, scripts for amarok. Would google support us in GoogleTalk?)
Distributions
- main stream distros, using KDE or don't prefer any DE at all
Needs & Views
- easy packagable
- ability to preconfigure stuff
- proper use of standards
- way to give feedback
- wanna ship the most stable/usable/good looking application to their users
The Brand's Image
The Brand's Advantage
- Free and Libre (=> e.g. Firefox-users feel better than IE-users because they believe they are cool)
- Possibility to REALLY influence development by feedback and bug reports
- Fast release cycle
- High quality, stable product (at least on *nix)
Values
- Music is an important thing
- Keep Amarok easy to use
- Always have fun
- Team work is awesome
- The team is responsible, not a single person
USP (UDP)
- available for *nix, Windows and Mac OS
- Good user - developer communication
- Innovative development
- Fast development
- FLOSS