Promo/Guidance/Branding/Development/Guidelines/CIG/Names and Claims

Names

The names in this guide are the only ones that may be used for publications and other materials, either in print or electronic form.

Acceptable

• K Desktop Environment — This is our formal name; it is especially used on all communications intended for external groups which might not be familiar with KDE yet.
• KDE — This is our informal name and abbreviation; it is our preferred casual name.

Not Acceptable

Do not use different capitalization and hybrid forms, such as: kde, K desktop environment, KDE Desktop Environment (used upper case and stand-alone — note that there are no restrictions for the (lower case) descriptive usage of "the KDE desktop environment" in continous text)

Claims

• KDE — Enjoy The Experience!
• KDE — Conquer Your Desktop!