Promo/Guidance/Branding/OriginalProposal
We want to reposition the brand "KDE" and move it from standing for the desktop to standing for the community. This reflects the growth and development of the community and the software KDE creates. It also aims at eliminating the misconception that KDE software is only running on a KDE desktop and the KDE desktop can only run KDE software.
There is a detailed proposal about the rebranding effort, which has been discussed over the last months and has gained broad acceptance in all parts of the community.