Akademy/2018/TrainingFundraising
Training in Online Fundraising and Campaigning
Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127
Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.
Topics: 1. Digital Fundraising Models and Strategy
- Components of a digital fundraising strategy
- Fundraising via Campaigning
- Fundraising via Emergencies
- Channels in digital fundraising
2. Lead generation
- Channels for lead generation
- Case studies
- leads in the context of strategy
3. Engagement and conversion strategies
- Engagement strategies
- Donor conversion strategies
- Case studies
Participants:
- Neofytos Kolokotronis
- Andre Heinecke
- Boudewijn Rempt
- Irina Rempt
- Abhijeet Sharma
- Devaja Shah
- Thomas Pfeiffer