Revision as of 11:47, 9 July 2018

Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics: 1. Digital Fundraising Models and Strategy

Components of a digital fundraising strategy
Fundraising via Campaigning
Fundraising via Emergencies

Channels in digital fundraising

2. Lead generation

Channels for lead generation
Case studies
leads in the context of strategy

3. Engagement and conversion strategies

Engagement strategies

Donor conversion strategies
Case studies

Participants:

Neofytos Kolokotronis
Andre Heinecke
Boudewijn Rempt
Irina Rempt
Abhijeet Sharma

@@ Line 7: / Line 7: @@
 '''Topics:'''
-* Overview of current studies and figures: potential of the Internet for NPOs
+. Digital Fundraising Models and Strategy
-* Online fundraising: strategy development, instruments and usage opportunities
-* Basic principles of online campaign communication: dramaturgy, measures and success factors Instruments and practical examples
+* Components of a digital fundraising strategy
-* Fundraising-oriented web presence: addressing target groups and donation tools
+* Fundraising via Campaigning
-* Website promotion: online marketing and PR
+* Fundraising via Emergencies
-* Supporter relationship: newsletters and e-mail mailshots
-* Online campaign communication: innovative practical examples from NPOs
+* Channels in digital fundraising
-* Social media: professional use in online fundraising and campaigning
+. Lead generation
+* Channels for lead generation
+* Case studies
+* leads in the context of strategy
+. Engagement and conversion strategies
+* Engagement strategies
+* Donor conversion strategies
+* Case studies