Akademy/2018/TrainingFundraising: Difference between revisions
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Revision as of 12:45, 6 July 2018
Training in Online Fundraising and Campaigning
Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127
Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.
Topics:
- Overview of current studies and figures: potential of the Internet for NPOs
- Online fundraising: strategy development, instruments and usage opportunities
- Basic principles of online campaign communication: dramaturgy, measures and success factors Instruments and practical examples
- Fundraising-oriented web presence: addressing target groups and donation tools
- Website promotion: online marketing and PR
- Supporter relationship: newsletters and e-mail mailshots
- Online campaign communication: innovative practical examples from NPOs
- Social media: professional use in online fundraising and campaigning
Participants:
- Neofytos Kolokotronis
- Andre Heinecke
- Boudewijn Rempt
- Irina Rempt