Revision as of 09:51, 5 July 2018

Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics:

Overview of current studies and figures: potential of the Internet for NPOs
Online fundraising: strategy development, instruments and usage opportunities
Basic principles of online campaign communication: dramaturgy, measures and success factors

Instruments and practical examples

Fundraising-oriented web presence: addressing target groups and donation tools
Website promotion: online marketing and PR
Supporter relationship: newsletters and e-mail mailshots
Online campaign communication: innovative practical examples from NPOs
Social media: professional use in online fundraising and campaigning

Participants:

Neofytos Kolokotronis

@@ Line 1: / Line 1: @@
 =Training in Online Fundraising and Campaigning=
-Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127
+'''Time and place:''' Thursday Aug 16th, 9:30 - 17:30, Room 127
-Trainer: Florian Engel, professional trainer for fundraising for non-profits, working with NPO Academy
+'''Trainer:'''
+Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.
-Topics: (to be added)
+'''Topics:'''
+* Overview of current studies and figures: potential of the Internet for NPOs
+* Online fundraising: strategy development, instruments and usage opportunities
+* Basic principles of online campaign communication: dramaturgy, measures and success factors
+Instruments and practical examples
+* Fundraising-oriented web presence: addressing target groups and donation tools
+* Website promotion: online marketing and PR
+* Supporter relationship: newsletters and e-mail mailshots
+* Online campaign communication: innovative practical examples from NPOs
+* Social media: professional use in online fundraising and campaigning
-Participants:
+'''Participants:'''
 # Neofytos Kolokotronis