Multimedia/PR Notes

Taken by User:Tdfischer from the Akademy/2012/PRWorkshop.

• Why is it important? What does it do?
  • More people
  • Better retention of users and contributors
  • More diverse community
  • Faster integration of PR volunteers
  • Positioning, project perception, branding
  • Recognition
  • Funding
  • Press
  • Cross polination

News release requirements:

• A brief description of what the project does
• Link to the website
• Announcements get forwarded, lots of journalists are signed up on announce lists and often forget they're on such lists.

Elevator pitch

• 30 seconds
• Does the project solve a problem?
• Is it easy to use?
• "<ABC> is the <special or best> <thing> for <certain kinds of people> who want <something awesome>, <in the way they want to do it>."
  • Example: "Moodle is the free web application that educators can use to create online learning sites, that are effective."
  • Example: "<Drupal> is the <easy> <web development platform> that allows <anyone> <to organize, manage and publish their content>, <with an endless variety of customization>
  • Phonon is the Qt library for developers who want to play multimedia effortlessly.
  • <KDE Multimedia> is the <amazing> <collection of applications> that lets <anyone> <organize, manage, and enjoy multimedia> <exactly how they want to>.
• No need to mention the license. If they want to know that, they'll ask. It isn't a selling point.
• Boast! Brag! You're working for the project because you think it is the best one out there. Since its the best, tell them that it is!