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=Training in Online Fundraising and Campaigning=
=Training in Online Fundraising and Campaigning=


Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127
'''Time and place:''' Thursday Aug 16th, 9:30 - 17:30, Room 127


Trainer: Florian Engel, professional trainer for fundraising for non-profits, working with NPO Academy
'''Trainer:'''
Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.


Topics: (to be added)
'''Topics:'''
1. Digital Fundraising Models and Strategy


Participants:
* Components of a digital fundraising strategy
* Fundraising via Campaigning
* Fundraising via Emergencies


#
* Channels in digital fundraising
 
2. Lead generation
* Channels for lead generation
* Case studies
* leads in the context of strategy
 
3. Engagement and conversion strategies
 
* Engagement strategies
 
* Donor conversion strategies
* Case studies
 
 
'''Participants:'''
 
# Neofytos Kolokotronis
# Andre Heinecke
# Boudewijn Rempt
# Irina Rempt
# Abhijeet Sharma
# Devaja Shah
# Thomas Pfeiffer

Latest revision as of 20:19, 15 August 2018

Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics: 1. Digital Fundraising Models and Strategy

  • Components of a digital fundraising strategy
  • Fundraising via Campaigning
  • Fundraising via Emergencies
  • Channels in digital fundraising

2. Lead generation

  • Channels for lead generation
  • Case studies
  • leads in the context of strategy

3. Engagement and conversion strategies

  • Engagement strategies
  • Donor conversion strategies
  • Case studies


Participants:

  1. Neofytos Kolokotronis
  2. Andre Heinecke
  3. Boudewijn Rempt
  4. Irina Rempt
  5. Abhijeet Sharma
  6. Devaja Shah
  7. Thomas Pfeiffer
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