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Mayankmadan (talk | contribs) Created page with "=Agenda= * '''Amarok 2.0 Marketing!!!''' * word-of-mouth recommendation * desktop-videos * Why are we better than ITunes? * downloadportals * musikmagazines * organize your co..." |
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* get statements by famous people about Amarok | * get statements by famous people about Amarok | ||
* do a PressKit -> for forums and "real" press | * do a PressKit -> for forums and "real" press | ||
* collect links to mac-site and windows-sites and contact them ( | * collect links to mac-site and windows-sites and contact them ( [[Amarok/Archives/NewsSites | News Sites]] ) | ||
* collect the names of the most important magazines and contact them | * collect the names of the most important magazines and contact them | ||
* maybe introduce Amarok 2.0 as beta for Mac and Windows - we need to have a proper release to not make a bad first impression because we may not get a second chance | * maybe introduce Amarok 2.0 as beta for Mac and Windows - we need to have a proper release to not make a bad first impression because we may not get a second chance | ||
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'''additional:''' | '''additional:''' | ||
* landO did great work on his iconset for Amarok (see http://amarok.kde.org/forum/index.php/topic,14132.msg18785.html#msg18785 ) | * landO did great work on his iconset for Amarok <del>(see http://amarok.kde.org/forum/index.php/topic,14132.msg18785.html#msg18785 )</del> '''Not Working''' | ||
* discussion to work together with http://www.softwarefreedom.org - we need time to think about that | * discussion to work together with http://www.softwarefreedom.org - we need time to think about that | ||
* buy a wolf-costume for Amarok? not yet because it is to expensive right now - maybe later. leinir has offered to pay half the price for the costume. | * buy a wolf-costume for Amarok? not yet because it is to expensive right now - maybe later. leinir has offered to pay half the price for the costume. |
Latest revision as of 18:01, 25 December 2012
Agenda
- Amarok 2.0 Marketing!!!
- word-of-mouth recommendation
- desktop-videos
- Why are we better than ITunes?
- downloadportals
- musikmagazines
- organize your collection
- ripping of CDs
- survey with I-Tunes-user(s)
- no negative marketing
- lots of free songs out of the box
- introductionvideo
- differentiate between people who already know Amarok and those who don't
- looks good ;-)
- lyrics
- <leinir> apachelogger: Ah yes... just remember i've got another thing that might be good to have on the agenda for the 2.0 marketing meeting - you might remember me poking about with the idea of a mascot in the dev channel... maybe it'd be a good idea to discuss how best to use something like that at that meeting :)
- A call for estimates for a mascot suit: http://community.livejournal.com/fursuitauctions/294063.html
- working together with kde-promo?
- ITunes database import
- PressKit? ( http://troy-at-kde.livejournal.com/1633.html )
- amarok.kde.org
- expanding translations? remove translations? a decision should be made.
- recruit antispam squad? Wiki, forums, and now the Drupal comments.
- linuxtag revu
Notes
What we need to do for2.0:
- work on a proper theme for ako
- do videos/flash presentations of Amarok for new users
- get statements by famous people about Amarok
- do a PressKit -> for forums and "real" press
- collect links to mac-site and windows-sites and contact them ( News Sites )
- collect the names of the most important magazines and contact them
- maybe introduce Amarok 2.0 as beta for Mac and Windows - we need to have a proper release to not make a bad first impression because we may not get a second chance
- make a decision about translations of ako - Do them properly or not at all?
- ask lastFM for sponsoring
- get in contact with distros about shipping Amarok as default musicplayer on gnome
- pay an artist to get our artwork done? Make a page on the wiki for potential artists (What do we expect/need?).
- make a side-by-side comperison of musicplayers - maybe targeted at the specific OS - sould not be the most prominent part of our marketingcampaign
- make CDs to give away to friends? like shipit? live-CD?
- get more people do the marketingsurvey
- get word-of-mouth recomendations going
- make it easy to import ratings (and other things?) from ITunes
- target the Firefox/digg-crowd first
- make "Get Amarok Now"-buttons for blogs and websites
- how do we get them to use IRC (webapplet)?
- proper introduction to dynamic and smart playlists for everyone (at first startup?)
do not forget:
- no negative marketing!!!
- Win- and MAC-users expect different things from their software
What we have and need to concentrate on:
- our biggest asset: great team - like a family -> get them into our community and show how great it is
- drm-free music
- magnatunes
- lots of free music
- good and reliable support on IRC/forum/mailinglist
- lyrics
- wikipedia
- lastFM- and jamendo-integration
- moodbar
- suggested songs
- contextbrowser
- Amarok looks good
- organize collection only if the user wants it
competitors on MAC:
- ITunes
competitors on Windows:
- ITunes
- WinAmp
- Windows Media Player
- (foobar2000)
LinuxtagREVU:
- - we had no tape
- - buy food and trinks in advance next time (very expensive and no time at Linuxtag)
- - more advertising for the talk on the day of the talk
- - be prepared for the strange guys ;-)
- - get a hotel nearby next time
- - briefing on the end of the first day next time
- + organised howling - flashmoblike next time
- + lots of visitors at our booth
- + ask people to come to the booth - otherwise they are to shy(?)
- + work together with other exibitors to get more people to the booth by making it look crowded
additional:
- landO did great work on his iconset for Amarok
(see http://amarok.kde.org/forum/index.php/topic,14132.msg18785.html#msg18785 )Not Working - discussion to work together with http://www.softwarefreedom.org - we need time to think about that
- buy a wolf-costume for Amarok? not yet because it is to expensive right now - maybe later. leinir has offered to pay half the price for the costume.