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'''Topics:'''
'''Topics:'''
* Overview of current studies and figures: potential of the Internet for NPOs
1. Digital Fundraising Models and Strategy
* Online fundraising: strategy development, instruments and usage opportunities
 
* Basic principles of online campaign communication: dramaturgy, measures and success factors Instruments and practical examples
* Components of a digital fundraising strategy
* Fundraising-oriented web presence: addressing target groups and donation tools
* Fundraising via Campaigning
* Website promotion: online marketing and PR
* Fundraising via Emergencies
* Supporter relationship: newsletters and e-mail mailshots
 
* Online campaign communication: innovative practical examples from NPOs
* Channels in digital fundraising
* Social media: professional use in online fundraising and campaigning
 
2. Lead generation
* Channels for lead generation
* Case studies
* leads in the context of strategy
 
3. Engagement and conversion strategies
 
* Engagement strategies
 
* Donor conversion strategies
* Case studies




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# Neofytos Kolokotronis
# Neofytos Kolokotronis
# Andre Heinecke
# Boudewijn Rempt
# Irina Rempt
# Abhijeet Sharma
# Devaja Shah
# Thomas Pfeiffer

Latest revision as of 20:19, 15 August 2018

Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics: 1. Digital Fundraising Models and Strategy

  • Components of a digital fundraising strategy
  • Fundraising via Campaigning
  • Fundraising via Emergencies
  • Channels in digital fundraising

2. Lead generation

  • Channels for lead generation
  • Case studies
  • leads in the context of strategy

3. Engagement and conversion strategies

  • Engagement strategies
  • Donor conversion strategies
  • Case studies


Participants:

  1. Neofytos Kolokotronis
  2. Andre Heinecke
  3. Boudewijn Rempt
  4. Irina Rempt
  5. Abhijeet Sharma
  6. Devaja Shah
  7. Thomas Pfeiffer