Promo/Guidance/Branding

This page contains links to advice, how-tos, and plans for developing branding strategies and establishing best practices. If you need something else, don't hesitate to ask Promo. Some of the pages contain outdated content, so if you can update them, feel free to do so!

KDE's brand resources

• Download KDE's logo
• Download KDE's mascots: Konqi and Katie
• KDE Press Kit (from 2019)
• Breeze color palette - used for interfaces but can be applicable to promo material too.
• Breeze icons might be used in material by or about KDE as well. Get them from Cuttlefish, or learn more about Breeze Icons.

Branding guidelines for projects

• "Made by KDE" Branding for Projects (promoting KDE and KDE software via its applications)
• Choosing a KDE Software Label

Outdated and/or obsolete branding content

• Rebranding KDE original proposal from 2009/2010
  • Brand Repositioning from 2009/2010
• Brand Map
• Distribution Communication (includes branding)
• Quick guide (beginnings of a branding cheat sheet)
• Community Identity Guidelines on Techbase